antonio ibacache - falfalcon

logo and web design

conversations that guide in the right direction

antonio ibacache, true self coach, is an entrepreneurial project dedicated to revealing the best version of oneself through meaningful conversations and personal questions.

the roots

“whether you are searching for a more meaningful way to live your life, or an understanding of who you are at this point in time, then you have come to the right place.”

finding and understanding inner wisdom can be quite intricate. when the right person is there to guide you, then the process flows naturally, just the way it should.

the client, antonio, had an idea of how he wanted his entrepreneurship to be: honest and clear.

with those concepts in mind, I started to work firstly on the logo and later on the website.

the logo

the symbol in the logo represents the mapuche’s (chilean indigenous people) kultrun, a percussion instrument normally used on sacred rituals. it symbolises the earth and the connection between nature and man.

this seemed the perfect representation of what the client’s work was based on, and so we respectfully decided to abstract some of the most distinctive details of the original design, to create a direct reference but not a exact replica of it.

the website

using squarespace, i was able to build a responsive website with the simplicity that the client wanted to display.

the main goal of the website was to give information about the coaching sessions offered in a minimal way, while being as clear as possible.

it was built with a strong emphasis on the images. a visual approach, either with photographs or diagrams, was the best solution from the minimalistic perspective of the client.

there's more where this came from

why stop here? have a look at the rest of my work

let's talk exchange ideas do business

i like conversations that go beyond small talk,

so if you’re keen to be kind, let’s talk!

I acknowledge the Traditional Owners of the land where I live and work from, the Turrbal, Yuggera and Jagera people, and pay my respect to elders past, present and future. I extend that respect to other Aboriginal and Torres Strait Island People.
✊🏼 Sovereignty was never ceded. ✊🏼